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An initiative ofReut USA

The emerging communities shaping Jewish North America.

AJ 2054 tracks the small, at-risk, and emerging Jewish communities across North America, mapping vulnerability, strategic value, and the infrastructure gaps that could define the next generation of Jewish life.

Free and public. Questions answered within two business days.

  • 147communities, one map

    Every small and at-risk Jewish federation in the United States and Canada, in a single view.

  • 4risk measures, weighted equally

    Distance to the nearest federation, Jewish population, money per resident from filed tax returns, and antisemitic incidents. Each one cited.

  • 0paywalls or logins

    The full atlas and every community profile are public. Nothing is gated.

  • 1cross-community committee

    Convened under Reut USA and independent of any single federation or funder.

Communities Mapped
Jews in Federation Reach
Critical Priority Communities
US Jews Outside Federation Reach
Gainesville, FLHelena, MTWichita, KSSioux City, IAShreveport, LACarbondale, ILAugusta, GAChattanooga, TNReading, PAPeoria, ILFort Wayne, INSouth Bend, INGrand Rapids, MIRockford, ILBaton Rouge, LANew Bedford, MADayton, OHYoungstown, OHVineland, NJUtica, NYSpringfield, ILNewport News, VADaytona Beach, FLNaples, FLFort Myers, FLSarasota, FLMuncie, INJackson, MSFargo, NDGainesville, FLHelena, MTWichita, KSSioux City, IAShreveport, LACarbondale, ILAugusta, GAChattanooga, TNReading, PAPeoria, ILFort Wayne, INSouth Bend, INGrand Rapids, MIRockford, ILBaton Rouge, LANew Bedford, MADayton, OHYoungstown, OHVineland, NJUtica, NYSpringfield, ILNewport News, VADaytona Beach, FLNaples, FLFort Myers, FLSarasota, FLMuncie, INJackson, MSFargo, ND
What We Do

Strategic intelligence for the Jewish communities that need it most.

Small and emerging Jewish communities across North America face a convergence of pressures: population decline, geographic isolation, eroding infrastructure, and rising antisemitism, often with the least capacity to respond.

AJ 2054 is building the most comprehensive strategic map of these communities ever assembled, scoring each one by vulnerability, security exposure, growth trajectory, and long-term value to the Jewish peoplehood ecosystem.

Read the Mission

Geographic Mapping

Every small and at-risk federation in the US and Canada, scored and visualized.

Vulnerability Scoring

Four measures, weighted equally: isolation, population, money per resident from filed tax returns, and antisemitic incidents.

Growth Intelligence

Measured population change, where two published figures exist, and an honest blank where they do not.

Security Exposure

ADL incident data, SCN coverage gaps, and security capacity mapped to each community.

The Atlas

Find your community. See what the data says.

The AJ 2054 Community Risk Atlas gives you a full strategic view of every small and at-risk Jewish federation in North America.

Open the Atlas
Common Questions

What people ask us first.

Frequently asked questions

What is AJ 2054?

AJ 2054 stands for American Jewry in 2054, the year that marks four hundred years since the first Jews arrived in America in 1654. It is an effort of Reut USA to inspire and support a decade of renewal of American Jewry, built on the premise that American Jewry is the great diaspora of our time and carries responsibility for its own wellbeing and security as well as that of world Jewry and Israel. This site is the Emerging Communities work within that initiative: an atlas of the small, at-risk, and emerging Jewish communities of North America, each scored by vulnerability, isolation, growth trajectory, security exposure, and long-term strategic value. The wider initiative, including the AJ conference series, is at aj2054vision.org.

Why the year 2054?

Because 2054 is four hundred years since the first group of Jews arrived in America, in 1654. That anniversary sets the horizon: far enough out that decisions taken now about where to invest, what to stabilize, and which communities to support actually show up in the result, and near enough that the people taking them are the ones who will answer for them.

Which communities are in the Atlas?

All 147 Jewish federations in the United States and Canada that fall outside the largest metropolitan communities, from network-scale communities of a few hundred Jews to regional federations serving tens of thousands across several states.

Where does the data come from?

Jewish population figures come from American Jewish Year Book estimates and federation reporting. Antisemitic incident counts come from ADL and FBI hate crime data. Security coverage is mapped against Secure Community Network regions, and campus figures come from Hillel enrollment data. Every community profile shows the source and the confidence level behind each figure.

Who is behind AJ 2054?

AJ 2054 is an effort of Reut USA, the American sibling organization of Israel's Reut Group, founded and led by Gidi Grinstein. The Emerging Communities work published on this site is directed by a cross-community committee of federation executives, communal professionals, and strategists, co-chaired by Enrico Ravenna and Jessie Dowsakul. The full roster is on the Committee page.

My community is missing, or a figure looks wrong. How do I get it corrected?

Send it to the committee through the Get Involved page. Corrections that come with a source are the fastest to act on, and the committee replies within two business days.

Does AJ 2054 give grants to communities?

No. AJ 2054 produces the analysis that funding decisions are made from; it does not make grants itself. Communities and funders use the atlas to find each other, and the committee makes introductions where it can.

Is the Atlas free to use?

Yes. The atlas, the community profiles, and the published findings are free and public, with no login and no paywall. Reut USA carries the cost, which is what donations support.

How quickly will I hear back?

The committee replies to every message within two business days. Press and time-sensitive inquiries move faster; WhatsApp is the quickest route.

The Committee

The people behind the work.

A cross-community committee of practitioners, strategists, and community leaders, convened under Reut USA.

Enrico Ravenna

Committee Co-Chair · Executive Director, Jewish Federation of Arkansas

Enrico Ravenna works at the intersection of identity, influence, and impact. An Israeli Italian American, he has spent his life moving between cultures, communities, languages, and loyalties, and that fluency is the core of how he builds.

Over more than eight years in Jewish communal leadership, he has built coalitions, relationships, and the rooms where the right people find each other. His work spans strategic vision, community engagement, Israel advocacy, international partnerships, government relations, and the kind of communal architecture that outlasts any single leader.

He is open to conversations with leaders, funders, and builders thinking at scale.

Jessie Dowsakul

Committee Co-Chair · Executive Director, Columbia Jewish Federation

Jessie Dowsakul is the Executive Director of the Columbia Jewish Federation in South Carolina, where she leads with a focus on building relationships, strengthening Jewish life, and creating new opportunities for community growth and engagement.

With more than a decade of experience in Jewish communal leadership, education, and engagement, Jessie has worked across a range of Jewish communities and brings a collaborative, people-first approach to her work. Before joining Columbia Jewish Federation, she served as Chief Program & Engagement Officer at the Jewish Federation of Greater New Orleans, where she developed programs, strengthened community connections, and cultivated leadership across generations.

Jessie is passionate about the future of American Jewish life and the many ways Jewish communities are adapting, innovating, and building for what comes next. She believes that stronger communities emerge when leaders share ideas, build meaningful partnerships, and learn from one another.

Through AJ 2054, Jessie is exploring what we can learn from communities across North America and how better information, collaboration, and intentional investment can help Jewish life continue to grow and thrive for generations to come.

Gidi Grinstein

Committee Member · Founder and President, Reut USA

Gidi is the Founder of Reut Group and President of Reut USA. Gidi has been involved for many years in public policy and political affairs in Israel. Gidi played an important role in designing the Birthright Israel Program between 1995 and 1999, when he established and led the Israeli team that transformed the original vision into a model that is now the largest and most successful project in the Jewish World.

From 1999-2001 Gidi served as the Secretary of the Israeli delegation to the Peace Negotiations with the PLO under Prime Minister Ehud Barak. He participated in the 2000 Camp David Summit and in the negotiations on the Clinton Ideas. Gidi’s first book Flexigidity: The Invisible Hand of Jewish Adaptability was published in 2013.

Edun Sela

Committee Member · Chief Executive Officer, Reut USA

Edun is the CEO of Reut USA, overseeing operations worldwide. Prior to moving to the US, Edun was a Research Associate at the Reut Group and specialized in M&A and Corporate Law at one of Israel’s largest law firms, Meitar Liquornik Geva Leshem Tal, Law Offices.

Earlier in his career, Edun worked at Israel’s Prime Minister’s Office and served as a commander in a counter-terrorism unit in the Israel Defense Forces. Edun holds a Master’s Degree from Columbia University’s School of International and Public Affairs, and an LL.M. in Business Law (cum laude) and an LL.B. in Law and Government (cum laude) from the IDC Herzliya.

Ilay Kielmanowicz

Committee Administrator · Archives Intern, Reut USA

Ilay Kielmanowicz is a graduate student at Columbia University and the London School of Economics. Ilay graduated in 2023 Magna Cum Laude from the University of Missouri with a BA in History, a BS in Psychology, and minored in German. Ilay’s academic research has been on the impact of the Holocaust on East Germany and the legacy of this memory within contemporary German socio-political discourse. His undergraduate thesis utilized novel quantitative methods to explore East Germany’s foreign policy in the Middle East. His graduate thesis titled “The Price of Admission” highlights the impact of Jewish claims on East German international integration, with a specific focus on the threat that reparations posed to an unstable East German economy based on an immature economic theory.

He has assisted in the writing of (In)Sights: Peacemaking in the Oslo Process Thirty Years and Counting (Gefen Publishing – 2023), and has been assisting with LeChaim America and AJ2054 for the past three years.

Ilay is responsible for research and support for the committee, providing crucial quantitative and qualitative sources for the committee's work and factual foundations.

Karen Bar-Or

Committee Member · Chief Operating Officer and Development Lead, Jewish Community Center of the North Shore

Karen is a seasoned nonprofit leader with extensive experience in community engagement, informal education, and combating antisemitism. Most recently, she spent seven years with the Israeli American Council, where she served as Vice President of Civic Engagement and Fighting Antisemitism, leading national advocacy and community empowerment efforts. Karen holds an MBA from Boston University and a BA in Psychology. Born in Los Angeles and raised in Ma’alot, Israel, she lives in the Greater Boston area with her husband and their three children.

Gila H. Madjar

Committee Member · Executive Director, Netaim North America

Gila H. Madjar is an executive leader and community development strategist with over 20 years of experience driving organizational growth, strategic partnerships, and philanthropic initiatives across the US and Israel. She currently serves as the Executive Director of Netaim North America, leading regional strategy, operations, and cross-border educational and leadership programming.

Her extensive background spans leadership and operational roles across global non-profits, cross-cultural educational travel, and the tech and healthcare sectors. A committed civic leader, Gila serves on the board of Education for Excellence (E4E), actively participates in several executive leadership fellowships, and holds an M.A. in Educational Counseling alongside a B.Sc. in Criminology.

Rebecca Leibowitz Engel, MSW

Committee Member · Director of Legacy Giving and Impact, Jewish Endowment Foundation

Rebecca Engel is the Director of Legacy Giving & Impact for the Jewish Endowment Foundation of South Carolina and previously served as Chief Development Officer of the Jewish Federation of Greater Charleston. A fifth-generation member of Charleston’s Jewish community, she brings deep personal and professional experience building and sustaining Jewish life in a small, rapidly growing community.

Rebecca’s work focuses on strengthening South Carolina Jewish organizations’ sustainable revenue and building partnerships to address shared challenges. Through her statewide work and previous professional roles with the Foundation for Jewish Camp, she has engaged with Jewish communities across North America and is passionate about collaborative, creative solutions that help small and emerging Jewish communities thrive.

Bill Robinson

Committee Member · Director of National Leadership Initiatives, The Center for Small Town Jewish Life

Robinson is a recognized scholar-practitioner with over 30 years of experience building impactful nonprofit organizations and writing about the future of Jewish life and learning in America. He has studied and worked with scholars and practitioners across all denominations from Reform to Modern Orthodox. He has an interdisciplinary doctorate in the social sciences with a dissertation focused on rabbinic leadership.

Most recently, as the executive director of Na’aleh: The Hub for Leadership Learning in Baltimore, Robinson built the largest community-based Jewish leadership organization in North America and designed its distinctive training model, which focuses on seven core practices of Jewish leadership. A scholar of and longtime advocate for the transformation of Jewish education, Robinson has written numerous articles on new approaches to learning grounded in the creative work of cutting-edge practitioners. As the Dean of the Jewish Theological Seminary’s William Davidson Graduate School of Jewish Education and the Chief Strategy Officer of the Jewish Education Project, he also helped to make that transformation a reality.

Alex Shapiro

Committee Member · Chief Executive Officer, United Jewish Federation of Utah

Bio coming soon.

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